Nik Epifanidis is a professional People+Lifestyle photographer based in Melbourne, although also services Sydney based customers requiring a freelance photographer for corporate People and Lifestyle shoots.
As much as I enjoy photographing Interiors and Architecture, I feel that the satisfaction I get from photographing people in their environments or simply against a blank backdrop has provided me with a new focus and direction.
Aside from choosing the right setting, to me, the most important aspect is to try and create a sense of intimacy no matter how little time you have with the subject. Professional people and lifestyle photography is about getting close and approaching people the right way.
A little anecdote or a joke or better still finding out a little about your subject is usually enough to break the ice and to get them to relax. Photographing people and getting the right lifestyle shots is often a collaborative process, and the more someone feels part of the process the more invested they are in helping you to get to where you need to go.